Publisher violations

Category

Label and Description

Rule

Content

Obscene or pornographic content

T&C: 9.2.6 CoC: Rule 6 - Guidance 3

Content

Discriminatory content, especially based on race, nationality, sexual identity, disability, religion or age

T&C: 9.2.6 CoC: Rule 6 - Guidance 3

Content

File sharing

Hosting services that enable anonymous uploads and sharing of download links

T&C: 9.2.10 CoC: Rule 6 - Guidance 1 CoC: Rule 6 - Guidance 3

Content

Libellous and defamatory content

T&C: 9.2.6 CoC: Rule 6 - Guidance 3

Content

Violent content or content inciting violence

T&C: 9.2.6 CoC: Rule 6 - Guidance 3

Content

Content infringing on intellectual property rights

T&C: 9.2.10 CoC: Rule 6 - Guidance 3

Content

Content in violation of applicable law

T&C: 9.2.5 CoC: Rule 6 - Guidance 3

Cookie

Cookie stuffing

Activating tracking via a tracking link used for click tracking if the user did not voluntarily and intentionally interact with the Ad Media or Tracking link.

T&C: 2.1 - "Click" CoC: Rule 10 - Guidance 1 CoC: Rule 10 - Guidance 2

Cookie

Traffic hijacking

Activating tracking when a consumer visits an Advertiser site if the user did not interact with the Ad Media or Tracking link before.

T&C: 2.1 - "Click" CoC: Rule 10 - Guidance 1

Cookie

Basket hijacking

Activating tracking when or after a consumer has placed one or more products in their basket

T&C: 2.1 - "Click" CoC: Rule 10 - Guidance 1

Couponing

Coupon hijacking

Publisher makes coupon codes available that they are not authorized to use

T&C: 9.2.6 CoC: Rule 8 - Guidance 1 IAB UK "Voucher Code": Rule 5

Couponing

Invalid coupons

Publisher promotes invalid or expired coupon codes

T&C: 9.2.6 CoC: Rule 8 - Guidance 1 IAB UK "Voucher Code": Rule 2

Downloadable Software

Adware/Malware

Any piece of software that is installed on an end-consumers device, that without their express permission, displays ads or modifies the browsing experience (including toolbars; extensions)

T&C: 9.2.6 CoC: Rule 4 IAB UK "Downloadable Software"

Communication

Concealmeant or Manipulation of information in communication with Awin

Publisher statements are:

  1. internally inconsistent
  2. inconsistent with known facts
  3. evasive
  4. refusing to provide relevant information

T&C: 9.2.6 CoC: Rule 12

Communication

No response to request for information or action from Awin

T&C: 9.2.6 CoC: Rule 12

PPC

Brand bidding

A paid search result, using or redirecting via a tracking link, appears when a branded term is searched for in a search engine and is not authorized by the advertiser

Programme terms and PPC guidelines in combination with T&C: 4.2 CoC: Rule 7

PPC

Ad hijacking

A paid search result substantialy impersonates the advertiser brand's paid search result in ad-copy, display or target URL

Programme terms and PPC guidelines in combination with T&C: 4.2 CoC: Rule 7

Traffic Policy

Nontransparent traffic sources

Traffic whose origin is purposefully nontraceable

T&C: 9.2.6 CoC: Rule 9

Traffic Policy

Pop-up/Pop-under

Advertisment is involuntarily opened in front of requested content. This can take the form of an additional browser window; layer within the browser or an interstitial ad

T&C: 2.1 - "Click" Programme terms in combination with T&C 4.2 CoC: Rule 8 - Guidance 3 CoC: Rule 10 - Guidance 2

Traffic Policy

Site-under

An Advertiser page is involuntarily opened via a tracking link in the background behind the current browser window of requested content. This usually takes the form of an additional browser window

T&C: 2.1 - "Click" Programme terms in combination with T&C 4.2 CoC: Rule 8 - Guidance 3 CoC: Rule 10 - Guidance 2

Traffic Policy

Typo squatting Using misspellt Advertiser domain addresses to redirect consumers to advertiser landing page with tracking link.

T&C 9.2.4 CoC: Rule 10

Subnetwork

Subnetworks using Subnetworks

Subnetwork Publisher employing another Subnetwork as a Subpublisher

T&C:10.2 T&C:10.3 CoC: Rule 11

Subnetwork

Subpublisher violating Networkban

Subnetwork enabling Publishers excluded from Awin to operate as Subpublisher

T&C: 3.8.4 T&C: 9.2.6 CoC: Rule 11

Registration

Fake account

Publisher registers an account with stolen or forged identity or payment information

T&C: 1.7 T&C: 9.2.3

Registration

Cloned promotional space

Publisher registers promotional space that contains content cloned without authorization

T&C: 9.2.10 CoC: Rule 6

Registration

Third party promotional space

Publisher registers promotional space they neither own nor control

T&C: 9.2.10 CoC: Rule 1 CoC: Rule 9

Registration

False business location

Publisher does not accurately represent country and location of domicile

T&C: 9.2.3 T&C: 9.2.6 CoC: Rule 3

Registration

Violating Networkban

Registering a new account after being removed from Awin for non-compliance

T&C: 9.2.1 T&C: 9.2.2

Transaction

Fake by publisher

Fake transactions are generated by the publisher

T&C: 2.1 - "Sale/Lead/Action" T&C: 9.2.4 T&C: 9.2.5

Transaction

Fake by Subpublisher

Fake transactions are generated by a Subpublisher or customer of the publisher

T&C: 2.1 - "Sale/Lead/Action" T&C: 3.8.4 T&C: 9.2.4 T&C: 9.2.5

Transaction

Fake by third party

Fake transactions are generated by a known or unknown third party

T&C: 2.1 - "Sale/Lead/Action" T&C: 9.2.4 T&C: 9.2.5

Transaction

Unauthorized offline transactions

Transactions are generated based on unauthorized offline activities (i.e. street promotion; call centers cold-calling)

T&C: 2.1 - "Sale/Lead/Action" T&C: 9.2.4 T&C: 9.2.5

Fraud

Forged identity use

Executing a transaction with data related to non-existent persons or entities

T&C: 2.1 - "Sale/Lead/Action" T&C: 9.2.4 T&C: 9.2.5

Fraud

Identity theft

Executing a transaction with unauthorized use of actual consumer identity or payment information

T&C: 2.1 - "Sale/Lead/Action" T&C: 9.2.4 T&C: 9.2.5

Fraud

Return and refund fraud

Purposefully ordering products only to return them

T&C: 2.1 - "Sale/Lead/Action" T&C: 9.2.4 T&C: 9.2.5

Fraud

Tracking manipulation

Transaction tracking is activated although no execution of actual transaction

T&C: 2.1 - "Sale/Lead/Action" T&C: 9.2.4 T&C: 9.2.5

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