Q4 checklist
For publishers
Scroll down to explore how to make your publisher account Q4-ready and get tips to optimize your website and social accounts.
To-Do's to Get Your Publisher Account Ready for Q4
8-10 weeks out
Pro tip
- Subscribe to ShareASale's seasonal offers newsletters for merchant updates, network news and exclusive promotions
Organize your merchant list
- Delete closed programs, follow up with pending applications, and present updated information to programs that have declined you
- Identify and apply to new merchant programs
- Discover new programs to join via the Merchant Directory
Check out the Coupons/Deals Database and the marketing calendar consistently
Use the Custom Link Generator
- Add the afftrack parameter to your links to track performance
- Post shortened links on social channels
Communicate with your merchants
- Download your merchant list
- Be on the lookout for opportunities in their newsletters
Update your payment settings and account profile
Pro tips
- Download our Product Discovery Tool to generate affiliate links on the fly and without needing to log in to the interface
- Insert a ‘call to action’ to draw audience to links
Define Q4 goals (KPI, ROI, etc.)
Update picture and ‘About Me’ page
Ensure social media icons and newsletter sign-ups are redirecting properly
Recycle old, popular posts
- Update headlines
- Add new, relevant affiliate links to these posts
Create a content calendar for events, holidays, ideas, etc.
Increase engagement in the community
- Create polls and surveys to determine shopping habits
- Comment on similar blogs and posts
- Send newsletters to capture interest in your content
Perform a backend site audit
- Update and install new plugins
- Update image files with proper names
- Check your page speed
- Test your site on mobile
Optimize your SEO
- Include keywords in title and posts
- Write an informative meta description
- Organize content to be easily indexed and identified by search engines
Promote
- Identify the social channels and email open times of day most popular with your audience
- Develop a posting/send schedule and stick to it
- Boost priority content for extra exposure
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