Q4 checklist
For publishers
Scroll down to explore how to make your publisher account Q4-ready and get tips to optimize your website and social accounts.
To-Do's to Get Your Publisher Account Ready for Q4
8-10 weeks out
Pro tips
- Adjust the adMission settings to customize your link suffix disclosure, page disclosure and monetized domains before activating the plugin
- Use Awin’s Convert-a-Link WordPress plugin to easily convert regular links on your site to affiliate links
- Subscribe to Awin’s seasonal offers newsletters for advertiser updates, network news and exclusive promotions
Review last year's Q4 and year-to-date performance to identify top Q4 promotion opportunities
- Determine your most successful partnerships using the Advertiser Performance Report
- Analyze performance trends with the Performance Over Time Report
Organize your advertiser list
- Delete closed programs, follow up with pending applications, and present updated information to programs that have declined you
- Identify and apply to new advertiser programs
- Discover new programs to join via the Advertiser Directory
Use Awin's AI Profile Completion to create a personalized, advertiser-friendly profile description
List your advertising options in the Opportunity Marketplace to boost visibility on your offers
Share updated media decks with advertisers to highlight previous holidays' performance and new opportunities
Regularly check MyOffers and TheHub for advertiser's most up-to-date promotions
Review your advertisers' Program Commission Rates to be aware of upcoming rate increases to prepare and optimize content to coincide with those dates
Install the Publisher MasterTag
- Enable the Tracking Optimization plugin to utilize the most accurate sales tracking methods, including Bounceless Tracking
- Activate the adMission tool to universally apply your disclosure text and identifier* to all featured tracking domains
Build affiliate tracking links using our Link Builder tool
- Add click refs to your links to track performance
- Post shortened links on social channels
Contact advertisers about their holiday promotional calendar, new items, and sale focuses and communicate with them regularly
Update your payment settings and account profile
Pro tips
- Download the MyAwin tool in the Google Chrome Store to generate affiliate links on the fly and without needing to log in to the interface
- Insert a ‘call to action’ to draw audience to links
Define Q4 goals (KPI, ROI, etc.)
Update picture and ‘About Me’ page
Ensure social media icons and newsletter sign-ups are redirecting properly
Recycle old, popular posts
- Update headlines
- Add new, relevant affiliate links to these posts
Create a content calendar for events, holidays, ideas, etc
Increase engagement in the community
- Create polls and surveys to determine shopping habits
- Comment on similar blogs and posts
- Send newsletters to capture interest in your content
Perform a backend site audit
- Update and install new plugins
- Update image files with proper names
- Check your page speed
- Test your site on mobile
Optimize your SEO
- Include keywords in title and posts
- Write an informative meta description
- Organize content to be easily indexed and identified by search engines
Promote
- Identify the social channels and email open times of day most popular with your audience
- Develop a posting/send schedule and stick to it
- Boost priority content for extra exposure
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