Track Better and Build Stronger Partnerships with Server-to-Server Tracking
Browser-side tracking faces challenges due to growing privacy concerns and adblocker usage. Server-to-server tracking is a method used to track conversions and user activity on websites. Unlike traditional browser-side tracking, S2S directly communicates between the advertiser's servers and Awin’s servers, ensuring more accurate data collection and attribution.
Benefits of S2S tracking integration
S2S tracking is important for affiliate marketing, as it prioritizes user privacy, provides better data control for advertisers, reduces revenue loss, and delivers more precise performance analytics for your marketing channels.
Persistent tracking
Even if users change their settings or use ad-blockers, S2S tracking continues to function effectively, providing a reliable stream of data.
Pinpoint sales origin
S2S allows you to precisely identify where your sales are generated from, providing valuable insights for optimization.
Minimize discrepancies
Browser changes often disrupt traditional tracking methods, leading to discrepancies in data. S2S minimizes these issues, ensuring data accuracy.
Overcome ad-blocker impact
With the rise in ad-blocker usage, traditional tracking methods face challenges. S2S bypasses these blockers, ensuring uninterrupted tracking.
Privacy compliance
S2S adheres to strict privacy regulations, safeguarding user data and ensuring compliance with laws.
Strengthen affiliate partnerships
S2S adheres to strict privacy regulations, safeguarding user data and ensuring compliance with laws.
+3.3% Content Blocking (AdBlockers, Firefox Strict Mode)
+9.3% Cookie Restrictions (Safari ITP)
We see 12.6% more cookies with server-to-server tracking implemented - of which 9.3% are due to cookie restrictions in browsers like Safari and 3.3% are related to content blockers like AdBlock+ and Ghostery This number will grow with Google’s 3rd party cookie restrictions.
What methods are available for setting up server-to-server tracking?
Take full control
Using server side scripting languages control how and when tracking requests are made to to Awin. Just be sure to store Awin's unique click checksum, known as the 'awc,' when publishers direct traffic to your site. The ‘awc’ is crucial to join up your transaction data with publisher commissions.
Optimize with Awin’s Conversion API
Connect to Awin's Conversion API endpoint and send batches of orders directly from your server to Awin's server in a secure and authenticated way. It’s a super-efficient way to send transactions with accuracy using your personal oauth2 access token.
Collaborate with a tracking technology partner
Simplify integration by partnering with a tracking partner like Stape or Tealium. Utilize ready-to-use code templates and plugins for leading tag managers to streamline the integration process – no developer resource needed. Awin’s pre-approved, easy-to-configure tools support rapid integration, making tag firing management seamless. Explore our Technology Partner Directory, filter for tracking partners, and select the one that aligns best with your service needs and budget.
Activation through your ecommerce store
Awin are proud to offer plug-and-play server-to-server connectivity through many of the most popular ecommerce stores, such as Shopify or WooCommerce to simply activate S2S tracking.
Track all your transactions accurately with S2S
Server-to-server tracking is a reliable solution for advertisers in an era of growing privacy concerns and ad-blocker usage. It provides precise tracking, protects user privacy, and cultivates valuable partnerships. With S2S, you get a precise overview of your affiliate program's performance and accurate channel attribution allowing for an efficient budget allocation. This enables you to effectively evaluate and optimize your marketing strategies, resulting in enhanced outcomes and a robust online presence.
Next steps & further information
For the direct integration
Use our Tracking Installation Guide, in Step 3 and 4 of you'll discover how to test server-side installations for your program. Follow these steps to get immediate feedback on what's working and what's not with your installation.
For the Conversion API
Use or technical documentation to integrate S2S with our API.
Working with tracking partners
If you decide to work with one of our tracking partners to implement S2S tracking, visit our Technology Partner Directory and filter by tracking partners to start your integration.
Ecommerce store activation
If you opted for a custom installation of the plugin our Technical Integration team is available to assist. For new ecommerce plugin installation assessments, refer to our Testing Guidance in our Tracking Diagnosis tool.
Note: Adherence to the Awin Tracking Policy ensures optimal performance and compliance.
© 2024, AWIN Ltd. All rights reserved. Awin is part of Axel Springer Group. No part of this publication may be reproduced, translated, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without the prior permission of the copyright owner.