Enhance Your Tracking Strategy with Awin's Hybrid Tracking Solution
Why should I worry about hybrid tracking?
Recent developments, including Google's decision to phase out third-party cookies, mean that traditional affiliate tracking methods are becoming less reliable. This shift underscores the critical importance of robust tracking mechanisms in maintaining revenue streams, protecting your affiliate program's performance and ensuring fairness in affiliate partnerships.
What good tracking means with Awin
At Awin, we prioritize secure and effective tracking through:
First-party cookie tracking
Ensures reliability and compliance with evolving privacy regulations.
Capture every transaction and valuable insight with hybrid integration
Implementing a hybrid tracking strategy ensures efficient tracking while maintaining user privacy and keeping up with browser changes. Hybrid integration combines browser-side (client-side) and server-side tracking which offers five key benefits:
Maximum coverage
By integrating browser and server-side tracking, you reduce reliance on third-party cookies, ensuring you capture sales wherever they happen.
Accurate attribution
Ensures that commissions are attributed based on true user journeys, providing confidence in the tracking system's performance.
Compliance
Guarantees tracking practices remain in line with privacy regulations and stay current with browser changes.
Attribution reporting suite
Gives access to detailed journey and multi-touchpoint insights, allowing you to see how customers interact with your affiliates before converting.
Seamless partner integration
Simplifies the process of integrating with various e-commerce tools that can optimize your affiliate marketing efforts.
Hybrid tracking benefits at a glance
Comparing MasterTag, S2S, and hybrid integration
The right tracking gives you the power to enhance your marketing success
Integrating Awin's hybrid approach ensures your business gains reliable tracking, compliance with privacy regulations, valuable insights, and optimized partnership strategies. Leveraging first-party cookie tracking with the Awin MasterTag and S2S tracking integration enhances your affiliate marketing efforts, enabling adaptation to the evolving digital landscape for sustained success.
Hybrid tracking solutions ensure a rewarding experience for you and your publishers.
Next steps & further information
Learn more about the Awin MasterTag and its advantages.
Explore the benefits of server-to-server tracking.
Get started in minutes with our step-by-step tracking installation guide.
Verify your tracking installation quickly with our tracking wizard tool.
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