Successful Launch Steps Checklist
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Upload Assets into the My Creative tool
This can be found through Toolbox > My Creative. Publishers will use text links and banners to promote you. A text link allows you to pre-define alt text or messages that appear as part of the text link. It’s also good to offer different banners in a range of small sizes. See our recommended banner sizes here.
Upload promotions or offers into the My Offers tool
This can be found through Toolbox > My Offers. We recommend uploading any evergreen (never-ending) offers into this tool (e.g., Free Shipping over $30) so affiliates always have something to promote on your behalf. We’ve got a full article on using this tool here, and a video tutorial here.
Upload a Product Feed into your account
This can be found under Toolbox > Product Feeds. Feeds are essential for providing publishers with product details. Some publishers will require this data to drive transactions on your program. See our guide on creating and uploading a product feed here.
Invite relevant publishers in the Publisher Directory
Under the Publishers > Publisher Directory you can search for publishers by name, keyword, or URL, and filter by promotional type and region. To find the most successful publishers check their sector performance within the Performance tab on their profile. Invite publishers to join your program and reach out to start working with them.
Check your Publisher Recommendations and invite any good fits to your programme
We use an algorithm to match you to affiliates we think would be a good fit for you, find these under the Recommended Tab in the Publisher Directory. You can also rate affiliates to improve the publisher recommendations you receive. You can learn more about our tool here.
Read our Post-Launch Strategy Guide
We find advertisers who read this guide are most likely to have a successful and well-run affiliate programme on Awin. View our guide here.
Digest the Best Practice Guidelines
Understand our affiliate marketing best practice guidelines, to ensure your programme is following industry standards. You can view our guidelines here.
Introduce your programme the right way
A positive introduction is a strong way to kick-start your affiliate programme. Set up a ‘Welcome Email‘ so every approved publisher automatically receives a personalised message from you, and opens up a communication channel helping your relationship to thrive. Set this up on your programme, by reading our article here.
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