Weekly Housekeeping Tasks
Work through any Publisher Approvals you have outstanding
These can be found under Publishers > Publisher Approvals. Look through these requests to accept/reject publishers you think would work well with your programme. These can build up over time so we recommend working through them on a weekly/bi-weekly basis while publishers are most engaged with your programme.
Reach out directly to any newly accepted publishers
Affiliate marketing is all about relationships, so it’s key to reach out to the publishers you‘ve accepted onto your programme. Tell them about your brand and any promotions you’re running. Check to see if they’ve onboarded you and find out about any marketing opportunities they may have to promote you.
Validate Pending Commissions
Validating publisher commissions quickly enables faster return on investment for publishers. You can validate single transactions under Commission > Validate Pending Transaction. Quick validations will encourage publisher to favor your programme knowing they won’t have to wait long periods of time to be paid. If you have lots of transactions to validate, you can use the batch validate tool. Instructions on how to do this can be found here.
Tip
Often advertisers find that the affiliates they didn’t expect to be a success are some of their best performers, so keep an open mind!
Validate Transaction Queries
If a publisher believes commission has not tracked/been awarded correctly they will raise a Transaction Query. These can be found under Commission > Validate Pending Transaction Queries. These are most common amongst customer facing publishers, including Cashback and Loyalty partners, but any publisher can raise a transaction query. Transaction Queries will auto-validate within 75 days so it’s important to monitor these closely
Check your sales levels
View the Publisher Performance and Performance Over Time report in the reporting tab of the interface. If you find that there is a significant drop in sales this may indicate an issue which will require further investigation. To check your tracking is in working as it should, you can conduct a test transaction found under Support > Tracking Diagnosis.
Communicate with publishers
Regular communication with publishers is central to a successful affiliate programme, keeping them up to date on what’s new with your brand via the Communication Centre. Whether that’s informing them of upcoming promotions, new product launches, or updates to terms and conditions, make sure you keep them in the loop.
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