Program Success Checklist
This checklist walks you through the key elements of a successful affiliate program on Awin. From setting up a clear campaign goal to activating technology partners, each step helps you attract the right partners, simplify promotion, and drive performance from the start. Use this to launch, manage, and optimize your program with confidence.
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Optimize your Commission Structure
The Commission Manager allows you to build a flexible commission strategy based on partner type, customer type, campaigns, or products. This helps you align incentives with your business goals and reward the activity that delivers the most value. Segmented commissions can encourage partners toward higher-value actions and audiences.
Top Tip
Create additional Commission Groups to offer higher rates for new customers, or high-margin products. This helps drive incremental growth without increasing overall spend.
Develop a Communication Strategy
Consistent, proactive communication keeps partners engaged and informed. A clear communication strategy ensures they know what to promote, when to promote it, and how to support your objectives effectively. Sharing timely updates builds trust and helps partners plan their activity around your priorities.
Top Tip
Create a simple communication calendar that outlines newsletters, campaign briefs, and key updates. This keeps outreach consistent and ensures partners never miss opportunities.
Add Creative Assets and Text Links
Creative assets are ready to use promotional banners that allow partners to share your message and start driving sales without extra setup. Text links help you control messaging, while creatives give partners visually engaging options to feature your brand across their placements.
Top Tip
Offer multiple banner sizes so partners can easily use your creatives across different layouts. Refer to the recommended sizes to support visibility and adoption.
Build a Campaign
The Campaign Builder lets you group promotions, offers and links around a single goal. All campaign performance is reported in one place, so you can monitor results and act quickly. They’re a great way to focus partners on specific activities, and to attract new partners too. You can create campaigns for seasonal promotions or evergreen offers.
Top Tip
Focus on one primary goal per campaign. Campaigns perform best when partners immediately understand what you want to achieve and how they can support it.
Upload a Product Feed
A product feed enhances promotional efficiency by supplying key product details. This enables partners to search, filter, and promote your offerings without the need to generate manual links. A product feed is also required for certain partner types, including price comparison sites, Google Shopping and technology partners.
Top Tip
Maintaining a quality product feed attracts better partners, streamlines onboarding, and can boost performance by up to 15%.
Activate Technology Partners
Technology partners add extra functionality to the Awin MasterTag without additional development work. These partners support goals such as improving conversion rates, increasing average order value, and acquiring new customers. All partners can be activated directly through the Plugin Store.
Top Tip
Technology partners require the Awin MasterTag for one-click activation. Make sure your MasterTag is installed before enabling any plugins.
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