Subnetwork Code of Conduct

Publishers who are Subnetworks commit to a high standard of quality, transparency and cooperation and will be held responsible for their Subpublishers’ activities.

To operate a Subnetwork account on the Awin Network, the Subnetwork warrants that they and their Subpublishers must be familiar with and always comply with the following:

 Awin Publisher Terms

 Awin Code of Conduct

 Awin Supplier Code of Conduct

 Awin Subnetwork Code of Conduct

 Awin Cashback Best Practices

 IAB Voucher Code of Conduct

 IAB Downloadable Software Code of Conduct

 Awin Advertiser Programme specific Terms

Rules and Guidance

Failure to comply with one or more of the below rules or guidance can result in actions and sanctions being taken against the Subnetwork’s account

  1. Subnetwork publishers must use the Publisher Profile Page to clearly disclose that they operate as a Subnetwork.
  2. Subnetworks will be solely held responsible for the promotional actions or omissions of their Subpublishers, as if those actions or omissions were their own. Any violation of any of the rules of the Code of Conduct or Publisher Terms committed by a Subpublisher shall be treated as a violation committed by the corresponding Subnetwork.
  3. Subnetwork quality teams must provide their compliance and fraud mitigation processes to Awin to be reviewed periodically and recommendations to be provided. They must provide a direct point of contact for compliance issues and be open and cooperative to all communication from Awin or Advertisers.
  4. Subnetworks must use the Click Reference Parameter (clickref) of their tracking links to identify the Subpublisher responsible for a sale/lead.
  5. Subnetworks must use the URL field to inform Awin of the last referrer Subpublisher URL that drove the sale/lead.
  6. Awin will have absolute discretion over any Subpublisher promoting Advertisers via a Subnetwork and reserves the right to suspend or block individual Subpublishers from promoting Awin’s Advertisers. Awin will monthly provide the Subnetwork with the updated list of previously banned URLs from the Awin Network. The Publisher must ensure these URLs do not have the ability to promote Awin Advertisers via their Subnetwork.
  7. No Subnetworks are allowed to work as Subpublishers of your Subnetwork.
  8. Subnetwork publishers are required to acknowledge receipt of a violation notice within 24 hours and to provide the required information and resolution within 48 hours, unless agreed otherwise with Awin.

Violations and Sanctions

Activities that are deemed non-compliant and in violation of this Subnetwork Code of Conduct, Code of Conduct and Publisher Terms include but are not limited to:

 Cookie Stuffing

 Brand Bidding / Ad Hijacking

 Tracking Manipulation

 Transaction Fraud

 Malware and Adware

 Concealment of traffic sources

Expanded list of possible violations can be found here.

Potential sanctions for non-compliance or violations of this Subnetwork Code of Conduct, Code of Conduct and Publisher Terms available to Awin and applicable to all Subnetworks include but are not limited to:

 Account being placed on soft-click or other changes to the applicable cookie hierarchy

 Suspension from Advertiser Programme

 Suspension from Network

 Removal from Network

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